So much about this happened by coincidence," Goldberg says. "It fairly quickly became apparent to us that we wouldn't be getting anywhere by doing that, because Markus had no idea. The story behind " Minecraft: The Unlikely Tale of Markus "Notch" Persson and the Game that Changed Everything" has a bit of a twist itself: Goldberg says that he and Larsson set out to write a business book that shared the lessons of how to make a fortune online, delving into marketing strategy and the like. They recently talked to IDG News Service about the lessons tech innovators can take away from Persson's success, why the PC is still an important platform for game development and whether Persson's company Mojang can keep its indie cred despite having a blockbuster hit. In their new book just published in the U.S., authors Daniel Goldberg and Linus Larsson go behind the scenes to tell the story of how their shy fellow Swede became the indie games industry's first real rock star. The wildly popular game "Minecraft" is a lot like its creator, Markus "Notch" Persson: modest in style and origin and apparently still true to its roots despite phenomenal success.
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